Alex Kidd in Miracle World

Alex Kidd is a video game character whose popularity peaked during the late 1980s and who was the protagonist of both a series of video games... released by Sega and their fictional universe, as well as in numerous spin-off merchandise such as novelizations and comics. For a time he was an unofficial mascot of the Sega Corporation. Alex Kidd was the protagonist of several video games over the years, spanning various platforms, and appeared in the arcade and on the Sega Master System and the Mega Drive/Genesis home consoles. Alex Kidd's popularity was at a peak with the release of the first game in the series, Alex Kidd in Miracle World, in 1986, which was later built into the Master System console without need of a cartridge and was playable from purchase of the console. In the mid-to-late 1980s, Alex Kidd overtook the character of "Opa-Opa" from the game Fantasy Zone as the official mascot for the Sega Corporation.
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Sega Corporation , usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world. Sega previously developed and manufactured its own brand of home video... game consoles from 1983 to 2001, but a restructure was announced on January 31, 2001 that ceased continued production of its existing home console, effectively exiting the company from the home console business. While arcade development would continue unchanged, the restructure shifted the focus of the company's home video game software development to consoles developed by various third-party manufacturers. Sega's head offices, as well as the main office of its domestic division, Sega Corporation , are located in Ōta, Tokyo, Japan. Sega's European division, Sega Europe Ltd., is headquartered in the Brentford area of London in the United Kingdom. Sega's North American division, Sega of America Inc., is headquartered in San Francisco; having moved there from Redwood City, California in 1999.
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