American Fidelity eDirect is a division of American Fidelity Assurance Company, a privately held American insurance company based in Oklahoma City, Oklahoma. Established 1997 as the ecommerce division of the company, the American Fidelity eDirectￂﾮ division developed an acknowledged industry leading online employee benefits enrollment system, and is a pioneer in this field. Online benefits enrollment is the act of enrolling in insurance benefits, using an Internet-based system. Users of the eDirect Online Enrollment System log on to a secure website to enroll in insurance... benefits provided by the user's employer or provided by a trade association of which the user is a member. Traditional methods of benefits enrollment include filling out paper forms which are faxed or mailed upon completion.
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