As If is a British comedy-drama series broadcast on Channel 4. There were 76 episodes across four series, the first broadcast on January 22, 2001 and the last on July 31, 2004. The series focused on six young adults who lived in London. Each episode was presented from a different character's point of view, which up to that point in time had never done before in a comedy-drama television show. The show had a cult following and received critical acclaim. It was considered groundbreaking and was often referred to as a "cooler", more sophisticated version of another British serial drama... Hollyoaks. Part of the show's identity was the style, such as surreal fly-on-the-wall style camera work, fast camera transitions, wacky sound effects added to some scenes and the distinctive theme music . Episode four of the first series was awarded an RTS Television Award for Best Tape or Film Editing - Drama. Several notable episodes were centred around parodies of other films or TV shows, including The Blair Witch Project ; Moulin Rouge ; The Italian Job and 24 .
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| On the air: | January 22, 2001-July 2004 |
| Network: | Channel 4 |
| Producer: | Dean Hargrove, Andi Peters, Brian Eastman |