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Sega Sammy Holdings Inc. is a Japanese holding company formed from a merger of Sega and Sammy. They were both very involved in the arcade business , and Sega's fame also comes from their console systems. In 2004, Sammy acquired noted game company Sega under a new company called Sega Sammy Holdings... Inc. In 2005, Sammy Golf Entertainment Inc. was renamed Sega Sammy Golf Entertainment Inc. On March 7, 2005, Sammy Studios, Inc. broke away from Sammy and renamed itself High Moon Studios. On February 29, 2008, Sammy Europe, Ltd. broke away from Sega Sammy Holdings Inc. On March 31, 2008, Sega Korea, Ltd. broke away from Sega Sammy Holdings Inc. Sega Sammy operations take place in four distinctive segments Although previous to the merger Sammy produced games itself and even had a small chain of arcade operations that business was integrated into Sega. The most important segment of the company is Sammy's Pachinko / Pachislot segment. In the past 80% of profits was generated in the Pachislot business.
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