The Bass Brewery was founded as a brewery in 1777 by William Bass in Burton upon Trent, England. The main brand was Bass Pale Ale, which was once the highest selling beer in the UK. The company became one of the main breweries in the UK, and Bass Pale Ale was exported throughout the British Empire, the distinctive red triangle becoming the UK's first registered trademark. The company took control of a number of other large breweries in the early 20th century, and in the 1960s merged with Charrington United Breweries to become the largest UK brewing company, Bass Charrington. The brewing... operations of the company were bought by Interbrew in 2000, while the retail side were renamed Six Continents plc. The UK government's Competition Commission were concerned about the monopoly implications arising from the deal, and instructed Interbrew to dispose of the brewery and certain brands to Coors , but allowed Interbrew to retain the rights to the Bass Pale Ale brand.
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