Beauty and the Geek is a reality television series on The CW. It has been advertised as "The Ultimate Social Experiment" and is produced by Ashton Kutcher, Jason Goldberg and Nick Santora. The premise of the show consists of a group of "Beauties" and a group of "Geeks" who are paired up to compete as couples for a shared $250,000 and other prizes. Each beauty lives together in a room with her geek during the course of the competition. There are challenges shown each episode, one testing the beauties on a primarily academic subject, and another that has the geeks competing in a more popular/social realm.