The BidClix Advertising Marketplace was an online advertising network with over 5,200 registered publishers and 10,400 registered advertisers. BidClix served approximately 1.1 billion ads per month, reaching an estimated 25 million individual consumers in the US and international markets. BidClix was a corporate partner of NetAid, a New York based anti-poverty organization. The company claims to provide free advertising to NetAid. BidClix was the first online advertising network to create a "self serve" system that allowed advertisers to create and manage their advertising campaigns and... allowed publishers to manage their online advertising inventory through a web-based interface. Prior to this model other advertising networks which required an employee to manually perform all tasks on behalf of the advertiser or publisher. The "self serve" system is widely copied today, and has become the standard in the online advertising industry. In December 2004 BidClix licensed its ActiveMarket technology to Bell Canada, operator of Sympatico.MSN.ca, the largest web portal in the Canadian market. The BidClix Advertising Marketplace closed down July 31, 2007.
more