| Rank | Company | Slogan | Year | |
|---|
| 1 | California Milk Processor Board | Got milk? | 1993 | |
| 2 | American Express | Don't leave home without it | 1975 | |
| 3 | Nike | Just do it | 1988 | |
| 4 | Wendy's | Where's the beef? | 1984 | |
| 5 | Allstate Insurance | You're in good hands with Allstate | 1956 | |
| 6 | Apple Computer | Think different | 1998 | |
| 7 | Avis | We try harder | 1962 | |
| 8 | Miller Light | Tastes great, less filling | 1974 | |
| 9 | M&M Candies | Melts in your mouth, not in your hands | 1954 | |
| 10 | Timex | Takes a licking and keeps on ticking | 1956 | |