Business Week's Top 10 Advertising Taglines

Business Week's Top 10 Advertising Taglines

What makes a good tagline? The best ones are short, powerful summations that companies use alongside their logos to drive brand message home to consumers. Think "Just do it" and "We try harder." Those are among the taglines that scored highest in a recent survey conducted by Eric Swartz, a marketing and branding expert with the Byline Group in San Mateo, California.

RankCompanySloganYear 
1California Milk Processor BoardGot milk?1993 
2American ExpressDon't leave home without it1975 
3NikeJust do it1988 
4Wendy'sWhere's the beef?1984 
5Allstate InsuranceYou're in good hands with Allstate1956 
6Apple ComputerThink different1998 
7AvisWe try harder1962 
8Miller LightTastes great, less filling1974 
9M&M CandiesMelts in your mouth, not in your hands1954 
10TimexTakes a licking and keeps on ticking1956 
Information Provided by Business Week
Business Week's Top 10 Advertising Taglines
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