The Chrysler 300 is an upscale full-size sedan first shown at the 2003 New York Auto Show as a concept car. Sales in the U.S. began in the spring of 2004 as an early 2005 model year car. Designed by Ralph Gilles, the new 300 was built as a high-end sedan while the SRT-8 model was designed to be the high-performance version. The Chrysler 300 is also marketed in Australia, as the first full-size Chrysler vehicle sold there since the Valiant was discontinued in 1981. The car will be sold in Europe as the Lancia Thema beginning in October 2011. However, it will remain branded as the Chrysler 300... in the UK and Ireland only. The Chrysler 300 is based on the rear-wheel drive Chrysler LX platform which features components derived from the W211 Mercedes-Benz E-Class of 2003 to 2009. For years it was incorrectly believed that the LX platform shared components from the older Mercedes W210, but it has been recently revealed by an LX chassis engineer that it wasn't the case. "One thing that a lot of people said at the time and probably still think is that when we were doing that car, that we were just giving the old E-class stuff and that’s not true at all.
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