The show follows Illeana Douglas in a fictionalized version of herself as she quits her Hollywood acting career and goes to work at IKEA in Southern California to find a normal life. ETA tells the story of Illeana Douglas as she tries to lead a "normal" life with a "normal" job in a local IKEA. She soon finds she cannot leave Hollywood behind when fellow actress Justine Bateman starts an internet talk show called "40 and Bitter" on the floor of IKEA. Soon, both actresses are expected to add some "show biz sparkle" in this yellow and blue collar comedy. Illeana Douglas was at the forefront of... branded entertainment in 2008 when she created one of the first branded entertainment shows for IKEA. This groundbreaking, multi-award winning web series is called Easy To Assemble. She has written, produced, and starred in four seasons of what Ad Week has called "the most successful branded web series of all time." Each season has its own theme and name. Season 1: Art is What You Make It, Season 2: Co-Worker of the Year, Season 2.5: Flying Solo, Season 3: Finding North, and Season 4 which is currently in production.
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| On the air: | 2008 |
| Number of seasons: | 3 |
| Genre: | Comedy |