Fisher-Price

Irving Lanouette Price was a U.S. toy manufacturer. He was the co-founder and co-eponym of Fisher-Price Toys in 1930. On 23 February 1909, he married the children's book illustrator and artist Margaret Evans Price . Margaret was a member of the wealthy Evans family of New York who for a time had... an effective monopoly on the building material industry in the City. Margaret's Brother Heathcliff expanded his Father's business operations to include a book binding business which at its peak encompassed a complex of buildings on East 12th Street in Manhattan. Margaret's Cousin was Republican Politician & Chief Justice of the US Supreme Court Charles Evans Hughes. Margaret was the first Art Director of Fisher-Price and designed push-pull toys for the opening line, based on characters from her children's books.
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Margaret Evans Price was a U.S. toy manufacturer. With her husband, Irving Price, and Herman Fisher, she co-founded Fisher-Price Toys in 1930. Margaret Evans was a children's book illustrator and artist. She became the first Art Director of Fisher-Price and designed push-pull toys for the opening... line, based on characters from her children's books. Margaret was a member of the wealthy Evans family of New York who for a time had an effective monopoly on the building material industry in the City. Margaret's Brother Heathcliff expanded his Father's business operations to include a book binding business which at its peak encompassed a complex of buildings on East 12th Street in Manhattan. Margaret's Cousin was Republican Politician & Chief Justice of the US Supreme Court Charles Evans Hughes. Margaret Evans began her art career at an early age, and sold her first illustrated story to the Boston Journal in 1900. She attended high school in Charleston, Massachusetts, and went on to study at the Massachusetts Normal Art School. From there, she went on to study at the Boston Academy of Fine Arts under the tutelage of Joseph DeCamp and Vesper George.
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Helen M. Schelle was co-founder of the toy manufacturing company Fisher-Price. Schelle was born in Piqua, Ohio and moved to New York as an adult, where by the middle of the 1920s, she had become owner and manager of the Penny Walker Toy Shop in Binghamton. This role saw Schelle established as a... prominent and connected figure within the toy industry and in 1930, she was asked by financier Irving Price to join him as a partner in a new toy company he was starting. Alongside businessman Herman Fisher and Price's wife, Illustrator Margaret Evans Price, the Fisher-Price Company was formally established later that year in East Aurora, New York. Schelle undertook the role of secretary and treasurer. Many of the company's early toys were the result of a collaboration between Schelle and Margaret Price, who together worked on their designs. Sixteen wooden toys were brought to the 1931 American International Toy Fair in New York City before later being introduced to the public through Macy's Department store.
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