Ford Focus

The Ford Focus is a compact car manufactured by the Ford Motor Company since 1998. Ford began sales of the Focus to Europe in July 1998 and in North America during 1999 for the 2000 model year. In Europe, South America, North America and South Africa, the Focus replaced the various Ford Escorts sold in those markets. In Asia and Australasia, it replaced the Ford Laser. Ford of Europe introduced the Focus in 1998 to the European market as a replacement for the Ford Escort. The decision to name the new car the "Ford Focus" was made in early 1998, as Ford's overheads had been planning to keep... the "Escort" nameplate for its new generation of small family cars. A last minute problem arose in July 1998 when a Cologne court, responding to a case brought by the publishers Burda, ordered Ford to avoid the name "Focus" for the German market cars since the name was already taken by the publisher's Focus magazine. This eleventh hour dispute was overcome, however, and the car was launched without a different German market name. Ford of North America began marketing the Focus in October 1999 for model year 2000 with some changes from the European version.
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