Fractal Analytics is a provider of predictive analytics and decision sciences to financial services, Insurance, CPG, retail and telecommunication industries. Fractal Analytics is a provider of analytics services, helping companies understand, predict and influence consumer behavior and make better decisions from data. The company applies advanced analytics and machine learning techniques to transaction data to understand and predict customer behavior, assess the impact of marketing mix on sales, customer's response to price changes and forecast business performance. Fractal is headquartered... in San Mateo, CA. Srikanth Velamakanni is the Chief Executive Officer. Employees and founders own about 50% of the firm, the rest is owned by investors. Fractal was started in 2000 by five founders : Nirmal Palaparthi, Pradeep Suryanarayan, Pranay Agrawal, Ramakrishna Reddy and Srikanth Velamakanni. Two of the founders, Reddy and Suryanarayan, left the organization in 2007 and subsequently sold their stock to other shareholders.
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