Hipsway

Mercury Records is a record label operating as a standalone company in the UK and as part of the The Island Def Jam Music Group in the US; both are subsidiaries of Universal Music Group. There is also a Mercury Records in Australia, which is a local artist and repertoire division of Universal Music... Australia. In the United States, Universal Music Group Nashville administers the Mercury Records Nashville label. Mercury Record Corporation was founded in the American city of Chicago in 1945 by Irving Green, Berle Adams and Arthur Talmadge. They were a major force in jazz and blues, classical music, rock and roll, and country music recordings. Early in the label's history, Mercury opened two pressing plants, one in Chicago and the other in St. Louis, Missouri. With the use of automatic presses and providing 24-hour turnaround, they went into direct competition with major recording labels such as Columbia, Decca, and RCA Victor. By hiring two promoters, Tiny Hill and Jimmy Hilliard, they penetrated the pop market with names such as Frankie Laine, Vic Damone, Tony Fontane and Patti Page. Rather than rely on radio airplay, Mercury initially relied to jukeboxes to promote their music.
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Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has... its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music. Rock music also drew strongly on a number of other genres such as blues and folk, and incorporated influences from jazz, classical and other musical sources. Musically, rock has centered around the electric guitar, usually as part of a rock group with bass guitar and drums. Typically, rock is song-based music usually with a 4/4 time signature utilizing a verse-chorus form, but the genre has become extremely diverse and common musical characteristics are difficult to define. Like pop music, lyrics often stress romantic love but also address a wide variety of other themes that are frequently social or political in emphasis. The dominance of rock by white, male musicians has been seen as one of the key factors shaping the themes explored in rock music. Rock places a higher degree of emphasis on musicianship, live performance, and an ideology of authenticity than pop music.
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