Hollywood Pictures is one of The Walt Disney Company's several alternate movie divisions. Like Disney's Touchstone Pictures brand, it produces films for a more mature adult audience than Walt Disney Pictures. Because of the success of Disney's mature film division Touchstone Pictures, yet another Disney film label was established as Hollywood Pictures in 1990. The company's first release was Arachnophobia . While then-Disney chief Michael Eisner at first intended Hollywood Pictures to be a full-fledged studio, like Touchstone, in recent years its operations have been scaled back and its... management has been merged with the flagship Walt Disney Pictures studio. Its most profitable film to date is The Sixth Sense, which grossed over $200 million at the North American box office. After being dormant since 2001, the brand was re-activated for low-budget genre films, similar to Dimension Films or Sony Pictures' Screen Gems , News Corporation's Fox Atomic and Relativity Media's Rogue Pictures .
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