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Elektra Records is an American record label owned by Warner Music Group. In 2004, it was consolidated into WMG's Atlantic Records Group. After five years of dormancy, the label was revived by Atlantic in 2009. Elektra was formed in 1950 by Jac Holzman and Paul Rickolt in Holzman's St. John's... College dorm room. Each invested $300. The usual spelling of the Greek mythological Pleiad Electra was changed. Holzman famously explained, “I gave her the ‘K’ that I lacked”. He found the 'C' in the original name "too soft" but liked the "solid bite" of the letter 'K', citing its use in the Kodak name. The first Elektra LP, New Songs , was a collection of Lieder and similar 'art' songs which sold few copies. During the Fifties and early Sixties the label concentrated on folk music recordings, releasing a number of best-selling albums by Theodore Bikel, Ed McCurdy, Oscar Brand, Judy Collins and protest singers such as Phil Ochs and Tom Paxton. Holzman also recorded Josh White, who was without a record deal as a result of McCarthyite blacklisting. In 1964, Elektra launched Nonesuch Records.
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Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has... its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music. Rock music also drew strongly on a number of other genres such as blues and folk, and incorporated influences from jazz, classical and other musical sources. Musically, rock has centered around the electric guitar, usually as part of a rock group with bass guitar and drums. Typically, rock is song-based music usually with a 4/4 time signature utilizing a verse-chorus form, but the genre has become extremely diverse and common musical characteristics are difficult to define. Like pop music, lyrics often stress romantic love but also address a wide variety of other themes that are frequently social or political in emphasis. The dominance of rock by white, male musicians has been seen as one of the key factors shaping the themes explored in rock music. Rock places a higher degree of emphasis on musicianship, live performance, and an ideology of authenticity than pop music.
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