I'll Never Forget What's'isname is a 1967 British film directed and produced by Michael Winner. It stars Oliver Reed as disillusioned London advertising executive Andrew Quint, who revolts against his boss, Jonathan Lute , and escapes into Swinging London. The film deals with creativity and commercialism. Quint attempts to get back at his boss by making a negative commercial reusing themes from earlier in the film, including Lute saying "The number one product of all human endeavor is wastewaste." The commercial, advertising a Super-8 camera, talks about capturing events while you still can... before everything is destroyed and discarded. It ends with Quint operating a car crusher and destroying numerous cameras. The commercial is hailed as a masterpiece, and wins an award, but Quint hurls the award into the Thames. In the United States, the film was denied a MPAA seal of approval due to a scene between Oliver Reed and Carol White which implied oral sex (Winner, in his audio commentary, said he considered the scene to show masturbation.
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| Release date: | December 18, 1967 |
| Directed by: | Michael Winner |
| Runtime: | 97 Minutes |
| Producer: | Michael Winner |
| Editor: | Bernard Gribble |
| Music by: | Francis Lai |
| Cinematography: | Otto Heller |
| Screenplay by: | Peter Draper |