I'm Going to Tell You a Secret

Jonas Åkerlund is a Swedish film and music video director, and drummer. He is best known for directing music videos, which are often mock forms of movie trailers and short films. His video for Madonna's song "Ray of Light" won a Grammy for Best Music Video, Short Form, and a record seven... awards at 1998 MTV Video Music Awards, including the Video of the Year. Åkerlund was a member of the Swedish black metal band Bathory from 1983 through 1984. He first found fame as main video director for Swedish pop act Roxette. In 1997 he directed the acclaimed video for The Prodigy's "Smack My Bitch Up", which sparked controversy due to its depiction of drug use, violence, and nudity. In 1998 he worked with Madonna for the song "Ray of Light", he has since worked with acts such as Lady Gaga, Metallica, Christina Aguilera, U2, Blink-182, P!nk, Rammstein, and Britney Spears. He directed the music video for the Smashing Pumpkins' single "Try, Try, Try", from which a short film Try was spawned. He also turned his hand to designer and photographer for the Roxette album Room Service in 2001. In 2002 his first full length movie, Spun debuted.
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