Ingenio: Web-to-Phone Pioneer In 1999, Ingenio co-founder and e-commerce executive Scott Faber was riding in a New York City cab, eavesdropping on the driver's animated cell phone conversation when he was struck with an idea. What would happen if you combine the vast searching capabilities of the Internet with the powerful person-to-person interaction of the telephone? Shortly thereafter, Ingenio's unique platform was born, and has since pioneered a variety of applications that combine the communications power and ubiquity of both the Internet and the phone to create new opportunities for... online buyers and sellers. The company's technology powers a suite of solutions, including the leading Live Advice™ Directories product and the Ingenio Pay Per Call® Network. Ingenio Pay Per Call is the industry's first and only paid search-based advertising system that allows any advertiser to capitalize on the popularity of Internet search and drive targeted phone leads—rather than clicks—to their business.
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