J.D. Power and Associates is a global marketing information services firm founded in 1968 by James David Power III. The firm conducts surveys of customer satisfaction, product quality, and buyer behavior for industries ranging from cars to marketing and advertising firms. The firm is best known for its customer satisfaction research on new-car quality and long-term dependability. Its service offerings include industry-wide syndicated studies, proprietary research, consulting, training, and automotive forecasting. It was ISO 9001 certified in 2002. The company is a business unit of the... Information and Media Group of McGraw-Hill, who purchased it from James David Power III in April 2005. The firm is headquartered in Thousand Oaks, California. J.D. Power and Associates' marketing research consists primarily of consumer surveys. The company bears the cost of developing and administering specific surveys with sample sizes of between several hundred and over 100,000. J.D. Power ratings are based on the survey responses of randomly selected and/or specifically targeted consumers. J.D.
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