Kia Motors is South Korea's second largest automobile manufacturer with headquarters in Seoul, South Korea, 38.67% owned by the Hyundai Kia Automotive Group. Its CEO is Chung Eui-sun. The American arm is Kia Motors America. On October 20, 2006, Kia Motors America formally hosted a groundbreaking ceremony for its first US assembly plant in West Point, Georgia, at an initial cost of over $1 billion. Since 2005, Kia has started to focus on the European market and is currently the UK's fastest growing car company and had various other successes in the European market. According to Kia Motors, the... name "Kia" derives from the Sino-Korean words ki and a , it is roughly translated as "arise or come up out of Asia" or "rising out of Asia". South Korea's oldest car company, Kia was founded in 1944 as manufacturer of steel tubing and bicycles. In 1952, Kia changed its name from Kyungsung Precision Industry, and later built motorcycles, trucks and cars. Starting in 1986, in partnership with Ford, Kia produced several Mazda derived vehicles for both domestic sales in South Korea and exports into other countries.