LeapFrog Enterprises Inc NYSE: LF is an educational entertainment company based in Emeryville, California. LeapFrog designs, develops and markets technology-based learning products and related content for the education of infant through grade school children at home and in schools internationally. The company was founded in 1995 by Michael Wood, a Stanford University, University of California, Berkeley, Haas School of Business and University of California, Hastings College of the Law graduate and Robert Lally, a University of Oregon graduate, Wharton School of Business , when he found... no products on the market that could help his struggling son learn to read. Since then, LeapFrog has developed a number of learning platforms with a library of software titles, covering subjects including phonics, reading, writing, and math for grade school children. The idea to develop Leapfrog had already been in Wood's mind since the 1980s. At that time, Wood was an employee of Cooley Godward, a law firm representing various high-tech companies, with Wood often representing entrepreneurs securing financing for start-ups.
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| NYSE symbol: | LF |
| Founded: | 1995 |
| Headquarters: | Emeryville, California |
| Legal structure: | Public company |
| Annual revenue: | $459,060,000 |
| Net income: | $-68,260,000 |
| Operating income: | $-60,110,000 |
| Market cap: | $450,000,000 |
| Industries: | Games, Toys, and Children's Vehicles, Except Dolls and Bicycles, Toy |