Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts. Lego bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. The toys were originally designed in the 1940s in Denmark and have achieved an... international appeal, with an extensive subculture that supports Lego movies, games, video games, competitions, and five Lego theme amusement parks. The Lego Group began in the workshop of Ole Kirk Christiansen , a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company came to be called "LEGO", from the Danish phrase leg godt, which means "play-well". It expanded to producing plastic toys in 1947. In 1949 Lego began producing the now famous interlocking bricks, calling them "Automatic Binding Bricks".
more
| Founded: | 1932 |
| Headquarters: | Billund, Denmark |