Loving You is an American motion picture directed by Hal Kanter, released by Paramount Pictures on July 9, 1957. The film stars Elvis Presley, Lizabeth Scott and Wendell Corey. It is Presley's second movie, his first in Technicolor and the first with top billing. Elvis Presley plays Deke Rivers, a delivery man who is discovered by publicist Glenda Markle and country-western musician Tex Warner . Deke is a handsome young man with a fast car and even faster fists, but what really sets him apart is his voice and charisma. One day he's seen singing, and word quickly spreads of his talent... throughout the small town in which he works. Markle and Warner, believing in his potential, want to promote the talented newcomer to fame and fortune, giving him every break they feel he deserves. At first, Warner, a washed-up country music entertainer, sees Deke's addition to the act as merely a side act, and that Warner will return to the limelight. He learns the painful truth after Glenda tearfully tells him that the promoters she works with don't want Warner anymoreand that Deke is their only shot left at the big-time.
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| Release date: | July 9, 1957 |
| Directed by: | Hal Kanter |
| Runtime: | 101 Minutes |
| Producer: | Hal B. Wallis |
| Editor: | Howard Alexander Smith |
| Music by: | Walter Scharf |
| Cinematography: | Charles Lang |
| Screenplay by: | Herbert Baker, Hal Kanter, Mary Agnes Thompson |
| Genre: | Musical |