Magpie was a children's television programme shown on ITV from the late 1960s and throughout the 1970s. It was a magazine format show intended to compete with the BBC's Blue Peter, but attempted to be more "hip", focusing more on popular culture. The show's creators Sue Turner & Lewis Rudd named the programme Magpie as a reference to the magpie's habit of collecting small items, and because of "mag" being evocative of "magazine", and "pie" being evocative of a collection of ingredients. The programme, made by Thames Television, was first transmitted on 30 July 1968, which was Thames... Television's first day of broadcasting. It was shown once a week for the first year, but from then until it ended in 1980 went out twice a week. The first presenters were the former BBC Radio 1 disc jockey Pete Brady, Susan Stranks, and Tony Bastable. Brady left the show in 1969 to be replaced by Douglas Rae, and Bastable left in 1972 when he was replaced by Mick Robertson. Jenny Hanley replaced Susan Stranks in 1974. This lineup remained until 1977, when Tommy Boyd replaced Rae. Approximately 1000 episodes were made, each of a duration of 25 minutes.
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| On the air: | July 30, 1968-June 6, 1980 |
| Network: | ITV |