Market of Choice is a supermarket chain based in Eugene, Oregon, United States. The store carries conventional groceries, as well as natural and organic products. The Market of Choice stores are owned by Market of Choice, Inc. The company began in 1979 with a single store owned by Richard Wright, Sr. in Cottage Grove, Oregon. As of 2011, Market of Choice has four stores in Eugene, and one each in Ashland, Portland, West Linn and Corvallis. The company is now run by the founder's son Rick Wright. Rick Wright reorganized his father's company, which included Price Chopper and Thriftway stores,... and created Market of Choice. As part of their rebranding, Price Chopper stores transitioned to the name PC Market and finally to Market of Choice. Market of Choice stores were said to have the best salad bars in Lane County, in The Register-Guard's Readers' Choice awards in 2010. The previous year, it won first place as Lane County's best grocery store as well as second place as its best store for natural food.
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