Martine McCutcheon

Polydor is a record label owned by Universal Music Group, headquartered in the United Kingdom. Polydor was originally an independent branch of the Deutsche Grammophon Gesellschaft. Its name was first used as an export label in 1924, the British and German branches of the Gramophone Company having... severed their ties during World War I. Deutsche Grammophon claimed the rights to the His Master's Voice trademark for Germany, where HMV recordings were released under the Electrola trademark. In turn, DGG records exported out of Germany were released on the Polydor label. Polydor became a popular music label in 1946 while Deutsche Grammophon became a classical music label. The German rights to the His Master's Voice trademark was sold by Deutsche Grammophon to the Electrola Records unit of EMI in 1949. Polydor remained Deutsche Grammophon's export label, including classical music, in France and the Spanish-speaking world for the remainder of the long-playing era, as a result of language and cultural concerns. In the early 1960s orchestra leader Bert Kaempfert signed unknowns Tony Sheridan and the Beat Brothers - who would later become famous as The Beatles - to Polydor.
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Pop music is a genre of popular music which originated in its modern form in the 1950s, deriving from rock and roll. The terms popular music and pop... music are often used interchangeably, even though the former is a description of music which is popular , whilst the latter is a specific genre containing qualities of mass appeal. As a genre, pop music is very eclectic, often borrowing elements from other styles including urban, dance, rock, Latin and country; nonetheless, there are core elements which define pop. Such include generally short-to-medium length songs, written in a basic format , as well as the common employment of repeated choruses, melodic tunes, and catchy hooks. So-called "pure pop" music, such as power pop, features all these elements, utilising electric guitars, drums and bass for instrumentation; in the case of such music, the main goal is usually that of being pleasurable to listen to, rather than having much artistic depth.
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