Molson Canadian Rocks for Toronto

Molson Canadian Rocks for Toronto was a benefit rock concert that was held in Toronto, Ontario, Canada on July 30, 2003. It was also known as "Toronto Rocks", "Stars 4 SARS", "SARSStock", "SARSfest", "SARS-a-palooza", the "SARS concert", or, more descriptively, "The Rolling Stones SARS Benefit Concert". Estimated to have between 450,000 and 500,000 people attending the concert, it is the largest outdoor ticketed event in Canadian history, and one of the largest in North American history. It was organized in about a month, upon the suggestion of headliners The Rolling Stones, who wanted to... help revive Toronto's economy after the SARS outbreaks earlier in the year. When The Rolling Stones announced the concert, Toronto was still under a SARS warning from the World Health Organization. The publicity garnered by the SARS outbreak led to a downturn in Toronto's tourism industry, which the concert was intended to help revive.
more