The Rackspace Cloud is a web application hosting/cloud platform provider that bills on a utility computing basis. It has since branched out into cloud storage . It was one of the first commercial cloud computing services. The Rackspace Cloud was originally launched as Mosso LLC on March 4, 2006, a wholly owned subsidiary startup billed as a utility computing offering. As it pre-dated mainstream adoption of cloud computing it was "retooled" and relaunched on February 19, 2008, adopting the tagline "Mosso: The Hosting Cloud". The "Mosso" branding was then dropped on June 17, 2009 in favour of... "The Rackspace Cloud" branding . Since then, customer contracts have been executed with Rackspace US, Inc. d/b/a The Rackspace Cloud rather than with the Mosso LLC subsidiary. Other companies also use alternative branding for their cloud computing offerings. In 2011, the "Rackspace Cloud" brand merged with Rackspace.com.
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