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EA Canada is a video game developer located in Burnaby, British Columbia. The development studio opened in January 1983 and is EA's largest and oldest studio. EA Canada alone employs more than 2000 people and houses the world's largest video game test operation. The campus consists of a motion-capture studio, twenty-two rooms for composing, fourteen video editing suites, three production studios, a wing for audio compositions, and a quality... assurance department. There are also facilities such as fitness rooms, two theatres, a cafeteria called EAt, coffee bars, and a video games room. The building is situated next to Discovery Park. EA Canada is a major studio of the American gaming software giant Electronic Arts or EA, which has several other non-American studios around the globe. EA, based in Redwood City, California, acquired EA Canada in 1991 for $11 million when they were known as Distinctive Software. At the time of the business acquisition, Distinctive Software was noted for developing a number of racing and sporting games published under the Accolade brand. Since becoming EA Canada, it has developed many EA Games, EA Sports, and EA Sports BIG games.
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EA Sports is a brand of Electronic Arts that creates and develops sports video games. Formerly a marketing gimmick of Electronic Arts, in which they tried to mimic real-life sports networks by calling themselves "EA Sports Network" with pictures or endorsements of real commentators such as John... Madden, it soon grew up to become a sub-label on its own, releasing game series such as NBA Elite, FIFA, NHL, Madden NFL, and NASCAR. Most games under this brand are developed by EA Canada, the studio of Electronic Arts in Burnaby, British Columbia, as well as at EA Blackbox, Vancouver, British Columbia and EA Tiburon in Maitland, Florida. EA Sports mainly competes with 2K Sports. EA Sports' early motto was If it's in the game, it's in the game, later changed to "It's in the game" This tag line, strategized by Don Transeth, written by Jeff Odiorne and Michael Wilde, and delivered by the voice of EA Sports, Andrew Anthony, has become a cultural rallying cry throughout the sports universe.
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