Never Enough

Joe McGinniss is an American author of nonfiction and novels. He first came to prominence with the best-selling The Selling of the President, 1968 which described the marketing of then-presidential candidate Richard Nixon, and has authored 11 works since that time. His latest book is The Rogue:... Searching for the Real Sarah Palin. McGinniss graduated from the College of the Holy Cross in 1964 and became a general assignment reporter at the Worcester Telegram in Worcester, Massachusetts. Within a year he left to become a sportswriter for The Philadelphia Bulletin. He then moved to The Philadelphia Inquirer as a general interest columnist. McGinniss became an overnight success when his first book, The Selling of the President 1968, landed on The New York Times bestseller list when he was 26 years old, making him the youngest living writer with that achievement. The book described the marketing of Richard Nixon during the 1968 presidential campaign. McGinniss stumbled across his book’s topic while taking a train to New York. A fellow commuter had just landed the Hubert Humphrey account and was boasting that 'in six weeks we’ll have him looking better than Abraham Lincoln.
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