New Holland is a Italian full range manufacturer of agricultural machinery. New Holland agricultural products include tractors, combine harvesters, balers, haying tools, equipment used in lawn, grounds and turf care, grape harvesters. The company was founded in 1895 in New Holland, Pennsylvania; it was acquired by Ford in 1986 and by Fiat in 1991, becoming a full line producer. Since 1999, New Holland is a Brand of CNH and part of Fiat Industrial. New Holland equipment is manufactured all around the world; the headquarter is situated in Turin, Italy and with 18 plant spread globally, 6 joint... ventures in the Americas, Asia and Middle East, it is present in 170 countries worldwide. It was awarded several times throughout the year for its products, design and innovations; recently New Holland presented the NH2, a hydrogen powered tractor farmers can refill generating energy from renewable sources. New Holland also owns trademarks for specific innovation on its products such as ABS Super Steer system, Opti Fan System, Intellifill system and others. The brand is also known to the wider public for being the Juventus F.C. main sponsor from 2007 to 2010.
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