Features
The Game Boy platform (which includes the original unit, the Game Boy Pocket, and the Game Boy Color) came to market when most video game consoles had a life expectancy of just a few years. More than a decade later, the system is still going strong. How did the Game Boy successfully compete--and in some cases bury--an onslaught of faster, more powerful handheld and home console systems? Let us count the ways: affordability, a huge library of games that consistently made the most of the hardware's limitations, smart power management that extended battery life, and uncluttered controls. But perhaps it was the system's ultraportable design that allowed devotees to play video games around their schedule, making it the must-have system for kids and adults alike. Now the Game Boy Advance (or GBA as people are already calling it) comes to us with power that would have been unthinkable back in the day. The portable's 32-bit RISC CPU runs circles around the former's 8-bit workhorse, allowing it to process program instructions much faster. What that means to everyday gamers is more intricate visuals, more simultaneous movement on the screen, and better sound. In fact, the often-annoying beeps and boops of old-school Game Boy titles are being replaced with digitized stereo sound. The extra processing muscle also means you can even network up to four Game Boy Advance units together, via the communication cable, for multiplayer fun off of one shared cartridge.
About Nintendo
Nintendo Company Ltd. is a multinational corporation located in Kyoto, Japan founded on September 23, 1889 by Fusajiro Yamauchi to produce handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel. Eventually, Nintendo developed into a video game company, becoming one of the most influential in the industry and Japan's third most valuable listed company, with a market value of over US$85 billion. In 2007, Nintendo ranked eighth on the list of largest software companies in the world. Besides video games, Nintendo is also the... majority owner of the Seattle Mariners, a Major League Baseball team in Seattle, Washington. According to Nintendo's Touch! Generations website, the name "Nintendo" translated from Japanese to English means "Leave luck to Heaven". As of October 2, 2008, Nintendo has sold over 470 million hardware units and 2.7 billion software units. Nintendo has produced several home and portable video game consoles since 1977.


The exterior of Nintendo’s main headquarters
Key Facts
Nintendo
| Date Founded | September 23, 1889 |
| Headquarters | Kyoto, Japan |
| Key People | Satoru Iwata: President and CEO |
| Revenue | ¥1.838 trillion |
| Total Assets | ¥1.8 trillion |
| Employees | 4,130 |
| Website | nintendo.com |
ESRB Game Ratings
The Entertainment Software Rating Board (ESRB) ratings are designed to provide consumers, especially
parents, with concise, impartial guidance about the age-appropriateness and content of computer and
video games so that they can make informed purchase decisions about the games they deem suitable
for their children and families.