Every weekend, millions of men tune in to sports while tuning out the women in their lives. Reformed sports junkie Kevin Quirk takes the first close-up look at this escalating sports conflict - and how to resolve it. Using real-life examples from his widely publicized national survey, he reveals why men find sports so irresistible, and how women can get through to them and make their feelings heard. Through inspirational ideas and pragmatic exercises you will learn to open lines of communication shut for months of sports Sundays.