On the Avenue

On the Avenue is a 1937 American musical film directed by Roy Del Ruth and starring Dick Powell, Madeleine Carroll, and Alice Faye. All of the songs in this film were composed by Irving Berlin. Gary Blake stars in a new show, On the Avenue, with Mona Merrick . The show contains a satire on "The Richest Girl in the World", Mimi Carraway . Mimi and her father are in the audience on opening night and they feel insulted. She goes backstage and tries to get Gary to take the skit out of the show. He refuses and calls her a "bad sport". Shocked by the remark, Mimi decides to make a date with Gary.... They spend the entire evening together and, by morning, have fallen in love. He finally agrees to revise the skit so it can no longer hurt the Carraways. Mona is in love with Gary and is furious when she hears about Gary's date with Mimi. When the Carraways appear to see the revised sketch, she changes it, without Gary's knowledge, making it worse than before. The Carraways decide to file suit against Gary. To get back at him, Mimi buys the show from the producer and embarrasses Gary by hiring a paid audience to walk out on the show.
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