Peet's Coffee & Tea is a San Francisco Bay Area based specialty coffee roaster and retailer. Founded in 1966 by Alfred Peet in Berkeley, California as Peet's Coffee, Tea & Spices, Peet's is known for its early introduction of darker roasted arabica coffee, such as french roast and grades appropriate for espresso drinks, to Bay Area and US coffee retailing, both the freshly roasted beans and brewed coffee. Alfred Peet grew up in the coffee business while living in the Netherlands as a child. Moving to San Francisco when he was 35, he began roasting coffee in the 1960s. Peet started... Peet's Coffee & Tea as a single store in 1966 in Berkeley, California. Peet's original outlet is still located on the corner of Walnut and Vine in the Gourmet Ghetto of North Berkeley, close to the University of California. The location now contains a museum space which displays Peet's memorabilia and historical coffee equipment. The three founders of Starbucks, who knew Peet personally, founded their business in Seattle, Washington and bought their coffee beans directly from Peet's during their first year of business in 1971.
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| NASDAQ symbol: | PEET |
| Founded: | 1966 |
| Founders: | Alfred Peet |
| Headquarters: | Emeryville, California |
| Annual revenue: | $284,820,000 |
| Net income: | $11,160,000 |
| Operating income: | $17,000,000 |
| Market cap: | $410,000,000 |
| Industries: | Coffee and Tea Manufacturing, Limited-Service Restaurants |