Platinum Weird

Platinum Weird is a musical collaboration formed in 2004 between Dave Stewart and Kara DioGuardi. It is also the subject of an elaborate hoax placing the band in 1974, including a half hour mockumentary produced for television network VH1 and a series of bogus World Wide Web fan sites and related false documents for the 'lost' group. In a 2005 interview, DioGuardi explained that she and Stewart were asked to write songs for The Pussycat Dolls in... 2004. Instead, the pair ended up with material that DioGuardi described as resembling Fleetwood Mac. Although the collaboration did not produce the intended Pussycat Dolls songs, Interscope chairman Jimmy Iovine encouraged the continuation of the project, and longtime DioGuardi partner John Shanks was brought in for album production duties. Stewart confirmed the collaboration in a separate interview. In March 2005, it was reported that they would release an album entitled Avalanche that year. MP3 versions of the tracks "Avalanche" and "Happiness" were made available via MySpace.
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Pop music is a genre of popular music which originated in its modern form in the 1950s, deriving from rock and roll. The terms popular music and pop... music are often used interchangeably, even though the former is a description of music which is popular , whilst the latter is a specific genre containing qualities of mass appeal. As a genre, pop music is very eclectic, often borrowing elements from other styles including urban, dance, rock, Latin and country; nonetheless, there are core elements which define pop. Such include generally short-to-medium length songs, written in a basic format , as well as the common employment of repeated choruses, melodic tunes, and catchy hooks. So-called "pure pop" music, such as power pop, features all these elements, utilising electric guitars, drums and bass for instrumentation; in the case of such music, the main goal is usually that of being pleasurable to listen to, rather than having much artistic depth.
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