Established in 1969 by Motown after the signing of Rare Earth , Rare Earth Records was a subsidiary focusing on rock music by white artists. Notable acts included Rare Earth, R. Dean Taylor, The Pretty Things, Stoney & Meatloaf, Toe Fat, The Cats and Shaun Murphy . The label also was the subsidiary to house the first white band signed to Motown: The Rustix. The label was dissolved in 1976, and its acts moved to the Prodigal subsidiary.