Redbox is an American company that specializes in the rental of DVDs, Blu-ray Discs, and video games via automated retail kiosks. As of the end of June 2011, Redbox had over 33,000 kiosks in over 27,800 locations. Kiosks feature the company's signature red color and arched top surface, visible in the corporate logo, and are located across the United States at grocery stores, pharmacies, mass retailers, convenience stores, and fast food restaurants. The company announced in February 2012 it will set up a few hundred kiosks in Canada in the coming months to decide whether to jump fully into the... Canadian market. A subsidiary of Coinstar Inc., Redbox had 34.5% market share of discs rented, as of Q2 2011, as stated by the NPD Group. Redbox Automated Retail LLC was initially funded by McDonald's Corp. In 2002, the company placed four automated convenience store kiosks, that sold grocery items such as milk, eggs, and sandwiches, and 11 DVD rental kiosks in Washington Metropolitan Area locations. While Redbox withdrew the grocery kiosks within a year, the DVD-rental kiosks it had also installed in the area succeeded, and the company changed its focus to that market.
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