Santa Barbara is an American television soap opera that aired on NBC from July 30, 1984 to January 15, 1993. The show revolved around the eventful lives of the wealthy Capwell family of Santa Barbara, California. Other prominent families featured on the soap were the rival Lockridge family, and the more modest Andrade and Perkins families. The serial was co-produced by NBC and Dobson Productions until February 1985, when New World Pictures joined NBC and Dobson as a production partner. The newly created partnership, New World Television, then served as the distributor for the show. NBC... usually pitted the serial against General Hospital on ABC and Guiding Light on CBS in the same time slot across all markets. When NBC canceled the long-running soap, Search for Tomorrow, in 1986, the network launched their "NBC Daytime It Will Excite You" campaign, which aired their three-hour block of serials, Another World, followed by Santa Barbara, and ending with Days of our Lives in most markets across the U.S. This campaign led to NBC dominating the daytime serial ratings for the remainder of the 1980s. Santa Barbara aired in over 40 countries around the world.
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| On the air: | July 30, 1984-January 15, 1993 |
| Number of seasons: | 10 |
| Network: | NBC |
| Producer: | Jill Farren Phelps, John Conboy, Mary-Ellis Bunim |