SimpleTech is a consumer brand of external hard drives and backup products owned by Fabrik Inc. and designed to integrate computer hardware, software, and online services to help consumers store, protect, manage, and share digital content. The brand and product line was originally created by Simple Technology, a company founded in 1990, which later changed its name to SimpleTech in 2001. SimpleTech sold the SimpleTech brand and consumer products: flash memory cards, USB flash drives, memory upgrades, and external and portable disk drive storage, to Fabrik in February 2007. Fabrik acquired... the SimpleTech’s storage platform to integrate and deliver backup and content management software and web services , allowing consumers to store, access, manage and share their digital content. The SimpleTech product line includes the Signature Mini USB Portable Drives, the Pro Drive family, and the environmentally friendly SimpleTech [re]drive. The original design of the SimpleTech portable external storage product line was inspired by the Ferrari design team Pininfarina.
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| NASDAQ symbol: | STEC |
| Founded: | 1989 |
| Headquarters: | Santa Ana, California |
| Annual revenue: | $227,440,000 |
| Net income: | $4,290,000 |
| Operating income: | $5,540,000 |
| Market cap: | $440,000,000 |
| Industries: | Computer, Computer Storage Device Manufacturing, Semiconductor Manufacture |