The St. Louis Rams image shown here is the script logo for this football organization. This graphic was used as the script logo of the St. Louis Rams from 1995 up until 1999. This is often described as the "Rams in blue under blue and yellow St. Louis Arch" version. The franchise began as the Cleveland Rams in 1937, next, they became the Los Angeles Rams in 1946 after which they became the St. Louis Rams in 1995.