The Vince Lombardi Trophy is the trophy awarded each year to the winning team of the National Football League's annual championship game, the Super Bowl. The trophy was originally called the "World Championship Game Trophy" in 1967, when the Super Bowl was originally named the AFL-NFL World Championship Game. It was renamed in 1970 in memory of legendary Green Bay Packers head coach Vince Lombardi after his sudden death from cancer to commemorate his victories in the first two Super Bowls.