Target Australia Pty Ltd is an Australian department store chain owned by Wesfarmers . It operates 172 Target stores and 119 Target Country stores making 291 combined stores with its head office located in North Geelong, Victoria. It sells clothing, cosmetics, toys, homewares, electrical and consumer electronics. Rights to the Target logo and name were granted to Myer Emporium Ltd. , by the Dayton Hudson Corporation ; aside from this, the two companies are unrelated. In 1925, George Lindsay and Alex McKenzie opened their first store in Geelong selling dress fabrics, manchester and... furnishings, and progressively established stores in Victoria, maintaining the policy "Half the Profit, Twice the Turnover". In 1968 Myer Emporium Ltd purchased the chain of 14 stores with the idea of re-inventing the chain as a "discount department store", with the company subsequently renamed Lindsay's Target Pty Ltd. In March 1973, it was renamed Target Australia Pty Ltd. By 1982, Myer was operating 27 supermarkets under the Target brand, but sold these, principally to Coles.
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