Technics was a brand name of the Panasonic Corporation, a company that produces a variety of electronic products. The brand has been quietly phased out. Under the brand name Technics, the company produced a variety of hi-fi products, such as turntables, amplifiers, receivers, tape decks, CD players and speakers for sale in various countries. It was originally conceived for a line of high-end audio equipment to go against such companies as Nakamichi, but most of its home products have been rebranded as Panasonic starting in 2002 . DJ equipment, electronic pianos and Micro Hi-Fi Systems are... some of the Technics products currently being sold in the USA and Europe. The name Technics was introduced as a brand name for premium loudspeakers marketed domestically by Matsushita in 1965. The name came to widespread fame with the international sales of direct-drive turntables. In 1969, they introduced the SP-10, the first direct-drive model for the professional market, and in 1971 the SL-1100 for the consumer market.
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