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Another World is an American television soap opera that aired on NBC from May 4, 1964 to June 25, 1999. It ran for a total of 35 years. It was created by Irna Phillips along with William J. Bell, and was produced by Procter & Gamble Productions at NBC Studios, 1268 East 14th Street in Brooklyn. Set in the fictional town of Bay City, the show in its early years opens with announcer Bill Wolff intoning its epigram, “We do not live in... this world alone, but in a thousand other worlds,” which Irna said represented the difference between “the world of events we live in, and the world of feelings and dreams that we strive for.” Another World focused less on the conventional drama of domestic life as seen in other soap operas, and more on exotic melodrama between families of different classes and philosophies. In 1964, AW was the first soap opera to talk about abortion when such subjects were taboo. It was the first soap opera to do a crossover, with the character of Mike Bauer from Guiding Light coming from Springfield to Bay City, and the first to go to one hour, then to 90 minutes, and then back to an hour.
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