The First $20 Million Is Always the Hardest is a 2002 film based on a novel by technology-culture writer Po Bronson. The film stars Adam Garcia. Garcia stars as Andy Kasper, a man who gives up his cushy marketing job to do something more fulfilling. He gets himself hired at LaHonda Research Institute where Francis Benoit assigns him to design the PC99, a PC to sell for $99. He moves into a run-down apartment building where he meets his lovely artist next-door neighbor Alisa , and puts together a team of unassigned employees: Salman Fard , a short, foreign man with an accent who is hacking... into CIA files when Andy meets him; Curtis "Tiny" Russell , a massively obese, anthropophobic man; and Darrell , a tall, blond, pierced, scary, germophobic, deep-voiced man with personal space issues who regularly refers to himself in the third person. The team finds many non-essential parts but cannot come close to the $99 mark. It is Salman's idea to put all the software on the internet, eliminating the need for a hard drive, RAM, a CD-ROM drive, a floppy drive, and anything that holds information.
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| Release date: | June 28, 2002 |
| Directed by: | Mick Jackson |
| Rated: |  |
| Runtime: | 105 Minutes |
| Producer: | Trevor Albert |
| Editor: | Don Brochu |
| Music by: | Marco Beltrami |
| Cinematography: | Ronald Victor Garcia |
| Screenplay by: | Po Bronson, Jon Favreau, Gary Tieche |
| Estimated budget: | $17,000,000 |
| Genre: | Comedy |