The General's Daughter

Simon West is an English film director. West started as a film editor with the BBC, then directed documentaries and commercials including many for Budweiser. His film directing career started when he directed Con Air in 1997. Born in Letchworth, Hertfordshire, West began his career in 1981 when he... became a film editor with the BBC in London. During a four year tenure at the BBC, West was involved with a number of award-winning productions including the documentary series Strangeways Prison and the drama series Bleak House both of which won awards from the prestigious British Academy of Film and Television Arts. West's career took off in 1985 when he began freelancing as a director and he was awarded a grant from the Arts Council of Great Britain to write and direct the film entitled Dolly Mixtures. He was subsequently signed to Limelight London to direct music videos and commercials. In 1987 he won Best Video at the Montreux Music Festival for Mel and Kim's Respectable. He also directed the video for Rick Astley's "Never Gonna Give You Up" in the same year. With a flourishing commercial career, West relocated to Los Angeles offices of Limelight in 1991.
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