A Gunfighter's Pledge is a 2008 western television film starring Luke Perry. The film premiered on Hallmark Channel in July 2008. It was filmed at Big Sky Ranch in Simi Valley, California. Ex-lawman Matt Austin accidentally kills an innocent man while hunting an outlaw who killed his family. He pledges to the dying man that he will take his body to his sister Amaya . Austin wrestles with the idea of telling her he caused the death, but is faced with bigger battles once at the farm. There he gets involved with land baron Horn , who is trying to take Amaya's land. Their lives are more... intertwined than he thought, when he takes on Horn and discovers that Horn has hired the man he was looking for all along. Hallmark Channel employed guerilla marketing tactics to promote the movie. The network dispatched 20 cowboys each day from June 30 through July 2 in various places, including Times Square and Rockefeller Plaza in New York, and Venice Beach and the Santa Monica Pier in Los Angeles.
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