The Price Is Right is an American game show created by Mark Goodson and Bill Todman. The current version of the program premiered on September 4, 1972, on CBS. The program revolves around contestants competing to identify the pricing of merchandise to win cash and prizes. Contestants are selected from the studio audience when the announcer proclaims, "Come on down!" The show's current on-air staff is led by host Drew Carey, announcer George Gray and a cast of four models. Bob Barker hosted the series from the time of its 1972 debut until 2007, when Carey took over. Barker was accompanied by a... series of announcers that included Johnny Olson, Rod Roddy and Rich Fields, as well as a cast of long-running models known collectively as "Barker's Beauties." In a 2007 article, TV Guide named The Price Is Right the "greatest game show of all time". While retaining some elements of the original version of the show, the 1972 version added many new distinctive gameplay elements.
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